How Can Technology Increase Franchise Efficiency?
In this day and age, it is essential that franchises remain on the forefront of new technology designed to increase productivity. Advances in technology in recent years have drastically improved efficiency among franchises and small businesses across the country. With the advent of technological advances, franchise owners are able to streamline processes, reduce unnecessary overhead costs, and improve operational efficiency helping businesses become more profitable.
“(In the past,) franchise owners relied on their guts or guesswork to figure out what customers would want next and how much of it to order. It was also standard practice to fly franchisees to headquarters for training,” Forbes magazine wrote. “Today, franchising moves at the speed of technology. Tech is baked into nearly every part of franchise operations, helping unit owners track trends, train workers, learn, market to customers and make more sales. Franchising use of technology will continue to advance in the coming year, as the space grows ever more sophisticated and competitive.” With the backing of the BELFOR Franchise Group, The Patch Boys has developed a proven business model that includes best in class field management software to support franchisees and help them maintain operational efficiency.
In this blog, we’ll focus on a few main areas that are important to analyze if you’re thinking about joining a franchise: digital marketing, which gets you in front of the right audience when they’re browsing for related services; field management software, which is critical to keeping your business running smoothly.
Digital Marketing
It’s no secret – we are a society that spends most of its time online. In fact, studies show the average person in the U.S. spends an astonishing seven hours online a day! As a result, it’s incredibly important for local businesses to reach the right audience through digital marketing campaigns. There are many ways to effectively market to ideal customer’s online but it’s important to spread your efforts across digital advertising channels to maintain month-over-month lead flow.
When you join The Patch Boys, you get access to a team of marketing experts who have developed proven local digital marketing strategies to support the growth of your business. Through methods such as Search Engine Optimization (SEO), Pay-Per-Click Advertising, Lead Gen Platforms, Social Media, Email Marketing, and more. Our team analyzes network wide digital performance regularly so new and existing owners can remain confident that their marketing strategy is customized for their local market to maintain and increase sales.
Field Management Software
User friendly field management software is critical to organizing day-to-day operational details like quotes, appointments, job statuses and invoices. Rest assured, The Patch Boys has digitized its operational processes, giving franchisees full access and control, making the franchise one of the most streamlined models in the industry. This type of software constantly evolves, so The Patch Boys has a strong support team of business coaches to provide ongoing training and operational advice.
“Our job is to help our franchise owners run profitable businesses, and we never lose sight of that,” says Ted Speers, Brand President of The Patch Boys. “The training and support that BELFOR Franchise Group provides is not only the best in the industry, but it’s also designed to help our franchise owners flourish in their businesses. We don’t leave anything to chance.”
Want to Learn More About The Patch Boys?
The Patch Boys is one of the leading drywall repair companies in the nation. Built into our business model is the understanding that technological advances provide opportunities to continually streamline operations, which saves franchisees time so they can focus on growing their business. To learn more, visit our research pages here. If you’re ready to start a conversation with our franchise team, fill out our form here. We look forward to hearing from you!